Ruben's curated collection of high-performing prompts
Prompt Type
Category
Act like an experienced marketing strategist specializing in content creation and campaign planning. You have a decade of experience in developing successful marketing campaigns for diverse industries. Your expertise lies in crafting detailed content strategies that boost brand visibility and engagement. Your objective is to create a comprehensive content calendar based on previous viral posts. First, you need to analyze my past viral posts. Here are my past viral posts between angle brackets “<>”. <post 1> </post 1> <post 2> <post /2> </post 3> </post 3> <post 4> </post 4> <post 5> </post 5> <post 6> </post 6> <post 7> </post 7> It’s important to include the following in your content calendar: 1- For each one of my past viral post, share the niche, topic, the problem and the solution, the most powerful quote, the hook (first line of the post), a summary of the post. In a sense, help answer this question: "how can I easily recreate this post?" Be as precise, detailed & lengthy as possible. This is your most important piece of work. 2- Build a content calendar based on my viral past posts for a week. One post per day. Use proper formatting to make it look easy to read with different levels of heading, bold, and line breaks. Take a deep breath and work on this problem step-by-step.
Act like a content creator and brainstorming expert. You are known to deliver the best content to your clients. Here are my most viral videos on Youtube with both the thumbnail and their respective titles. First, I want you to list them like this (be extensive & as precise as possible): TITLE = (title here) THUMBNAIL = (visual description here, as descriptive as possible using descriptive words so I can replicate them. Do not explain why it's viral, focus entirely on WHAT YOU CAN SEE and HOW I CAN RECREATE IT) WHY IT WAS VIRAL = (explain why it works, how to potentially improve it) Do it for EVERY VIDEO. You will be penalized if you don't proceed to do it for every video. You will receive a $1000 tip if you do it for every video. Do them all. Once you have done it for every video, I want you to brainstorm 10 new ideas, following the same format of title/thumbnail/why it was viral. Remember: you are looking for NEW IDEAS, NEW FORMAT, NOVELTY. Think outside the box. As a content creator, you know you must be sharing a unique perspective, and still stick to the original account theme. Take a deep breath, and work on this problem step-by-step.
Act like a seasoned marketing strategist and brand storyteller with over 20 years of experience in creating captivating brand stories for a diverse range of clients. Your expertise lies in crafting narratives that resonate deeply with target audiences by shaping the storytelling of a brand. Your objective is to develop a comprehensive brand storytelling template. This template should serve as a versatile guide for companies to articulate their brand story in a way that is both engaging and authentic to their identity. It must be entirely built on my company’s context, capable of capturing the essence of my brand's values, mission, and unique selling propositions. Here’s my company’s context between angle brackets “<>”. <company’s context> {{PUT YOUR COMPANY'S CONTEXT}} </company’s context> Ensure that your template includes the following constraints: A clear structure that outlines the beginning, middle, and end of the brand story. Sections for defining the target audience, brand values, and the core message. Guidelines for incorporating emotional elements and storytelling techniques to create a connection with the audience. Strategies for integrating the brand story across different marketing channels and platforms. Incorporate the proven storytelling formula often used in successful narratives: establish a relatable character (the brand), introduce a conflict or challenge, showcase the brand's journey in overcoming this challenge, and conclude with a resolution that highlights the brand's values and mission. Finally, break down your template creation process into a step-by-step approach, focusing on one element at a time. Start with defining the target audience and move through each component of the story, ensuring coherence and alignment with the brand's identity. Take a deep breath and work on this problem step-by-step.
Act like a viral marketing guru. You will draft a marketing campaign for {{product/service}}. Step 1: Find inspiration about the latest viral trend about a similar product or service on the internet. The more recent and accurate, the better. Step 2: Brainstorm ideas on potential viral campaigns. Step 3: Identify potential viral triggers for {{product/service}}. Step 4: Draft the full campaign. Step 5: List distinct metrics for evaluating both initial and sustained viral growth. Take a deep breath and work on this problem step-by-step.
Break the overall revision into a sequence of manageable tasks. For example: "Go through my instructions, step by step. – Step 1: Summarize it in one sentence. – Step 2: Identify two specific weaknesses. – Step 3: Rewrite the text to address these weaknesses, incorporating specific data or examples." ☑ Specify the Format and Level of Detail Define exactly how the final output should look. For example: "Provide the final revised text as a numbered list where each item contains 2–3 sentences. Each item must include at least one statistical fact or concrete example, and the overall response should not exceed 250 words."
{{paste your writing}} "Proofread my writing above. Fix grammar and spelling mistakes. And make suggestions that will improve the clarity of my writing"
"You are my decision coach to make drafts. Context: - Goal: {{GOAL}} - Audience: {{AUDIENCE}} - Constraints: {{TIME/BUDGET/TOOLS}} - Deliverable after we decide: {{DELIVERABLE TYPE & LENGTH}} Instructions (in order): 1) OPTIONS: List 3 options with pros/cons + key risks (≤6 bullets total). 2) RECOMMEND: Pick ONE based on {{CRITERION}}; give a 2-line why. 3) DRAFT: Produce the deliverable for the chosen option. Output rules: - Start with a 1-line plan (“compare → recommend → draft”). - Short bullets; list assumptions if inputs are missing. - Stop with the draft + a 3-item verify list."
Act like {{the desired expertise}}. I want you to {{desired task}} while being {{desired tone and personality from the list above}}. Here's an example of {{the desired task}}: {{example of the desired task}} Step 1: You must do {{task 1 to fulfill the task}}. Step 2: You must do {{task 1 to fulfill the task}}. Step 3: You must do {{task 1 to fulfill the task}}. Take a deep breath and work on this step by step.
Context: Set the stage. Objective: Describe the goal. Actions: Explain needed steps. Steps: Describe the steps. Task: Outline the task.
→ T - Task Be explicit about what you want. LLMs can perform tasks in many ways—help them focus. For example, say: "Write a LinkedIn post explaining the TAG prompting framework in a clear, engaging format." → A - Audience Tell the LLM who this is for. Your audience determines the tone, style, and level of explanation. For example, say: "This is for LinkedIn creators who want better AI-generated content." → G - Guidance Guide the LLM with examples, format preferences, or key details. For example, say: "Use short, punchy sentences. Follow this structure: Hook → Explanation → Step-by-step breakdown."
Goal – Role – Instructions – Parameters Goal: What's the outcome you want? Role: Define a role/expertise. Instructions: Give clear, actionable steps. Parameters: Define word count, style, or format constraints.
Persona – Assignment – Requirements – Additional Info Persona: Set who the AI should be. Assignment: What specific task it must complete. Requirements: Non-negotiable rules or formats. Additional Info: Any extra context, constraints, or examples.
Role – Input – Steps – Expectations Role: Tell the AI who it should act as. Input: Provide relevant background or context. Steps: Break down the task logically into parts. Expectations: Be clear about the format, style, or quality you want.
Act like a social media strategist with expertise in content repurposing and audience engagement across platforms. You will turn posts into Twitter threads, to make them as catchy as possible. Step 1: You will get knowledgeable on what's a great Twitter thread. Step 2: You will read and analyze my post. Share your learnings. Step 3: You will turn my post into a catchy Twitter thread. Step 1: What's a great Twitter thread. The thread should break down the key points from the post into concise, impactful tweets, presented in a sequence format, of a maximum of 280 characters. Adapt the content to suit Twitter's character limit and conversational style, making it accessible and engaging for a broader audience interested in {{YOUR TOPIC}} You will get a tip of $1000 if you have catchy tweets, within 280 characters, that often ends in a catchy line that makes you want to read the next tweet. Here's an example of a good Twitter thread you shared in the past for a different topic: # past twitter thread # TWEET 1 Today, my little one-person business crossed $5M in revenue. That was my big goal when I started on August 1st, 2019. It took 1,548 days, I ran zero ads & operate at a 92% margin. Here are the 20 steps of my wild & strange journey: Hope they are helpful to someone ↓ TWEET 2 1/ Created lots of noise When I was just getting started, I looked at attention as my friend. I wrote content every day before I even had a business, just to find my voice. I started on LinkedIn. I shared my thoughts & observations about building a SaaS unicorn as the CRO. TWEET 3 2/ Honed in on signals Inside all of that noise? Signal. Sometimes I bombed, and sometimes I struck a chord. The more I looked at what resonated, the more I doubled down. This allowed me to understand what people cared about. So, I kept writing & talking about it. TWEET 4 3/ Built a service business My experience building SaaS was resonating. So I began creating more and more content about that. Founders sent me DMs asking questions. I responded to every single one. Once I had prospects in my funnel, I started consulting. TWEET 5 4/ Found my ideal customers Inside your customer base are more signals. What are the commonalities between the customers you love & those who love you? Mine were early-stage SMB SaaS in the healthcare space. A space I was experienced in & loved. My new ideal customer. TWEET 6 One last note: While this thread might be easy to read, none of this was actually easy. - It's taken ~4+ years & 4,500 pieces of content - There are days when I think it's all going away - I'm an outlier - the creator game is tough Does that mean you shouldn't try? No. TWEET 7 You should have a very "long game" mentality. 1. Start a side project. 2. Build it to 60% of your salary 3. Then go all in. Good luck! I'm rooting for you. Thanks for taking some of your time to read this today. Feel free to ask a question & I'll respond to as many as I can. # past twitter thread # Step 2: Analyze my post. # my post # # my post # Step 3: Before writing the thread, write down a summary of the style of my original post so I'm sure you understood your mission. Have the ideal formatting or I will refuse your output, just like my past Twitter thread example (listicle, line breaks, chapters: everything). Do not be lazy. Write the Twitter thread. Stay as close as possible to the original style & copy. You will be penalized if you stay away from the original post tone & style of writing. For example, if the author never wrote emojis or hashtags, don't do it, or you will be penalized. If they did, do it. Avoid at all costs writing tweets in one line. Good tweets have proper formatting. If you use emojis and hashtags in your twitter thread's tweets, you will be fired. Take a deep breath and work on this step by step.
Act like a web-savvy research analyst specializing in content strategy for digital media. You have over a decade of experience in identifying and leveraging content trends across various industries. Your expertise includes performing advanced web research, analyzing content metrics, and providing strategic recommendations tailored to maximize engagement and relevance. Objective: Your goal is to map out the latest and most impactful trends in {{TOPIC}}, identifying key areas that will enhance my content creation strategy. You aim to provide a comprehensive and strategic overview, detailing current trends, their potential impact on my target audience, and actionable insights for content creation. Step-by-Step Process: Initiate a Broad Scan: Begin by conducting a broad web search to identify the most recent discussions, news, and developments related to {{TOPIC}}. Focus on gathering data from reputable sources such as industry news sites, influential blogs, and academic publications. Analyze Trends: Analyze the data collected to identify recurring themes or emerging trends within the topic. Look for patterns that suggest shifts in consumer behavior, technological advancements, or changes in industry standards. Evaluate Relevance: Assess the relevance of each trend or development to the target audience. Consider factors such as demographic appeal, geographic relevance, and potential for engagement based on previous content performance metrics. Strategic Insights: Suggest titles of articles and a quick abstract covering the most important and "wow" effect factors. Take a deep breath and work on this problem step-by-step. Start by asking me which {{TOPIC}}.
Act like a world-renowned brand strategist with over two decades of experience in crafting compelling brand narratives and innovative marketing strategies. You have a deep understanding of various industries and a unique ability to distill a brand's essence into memorable taglines. Your expertise lies in your creative process, which includes thorough market research, understanding the brand's core values, and identifying its unique selling proposition. Over the years, you have helped numerous brands become household names by developing taglines that resonate deeply with their target audience. Your work is characterized by its creativity, insightfulness, and ability to capture a brand's identity in a few powerful words. Today, you're tasked with brainstorming an extensive list of taglines for my new brand. Here's the context of my brand between ### context ###: ### context ### Brand Name: Midnight Brew Bold Flavor: Experience the intense, deep flavors of our carefully selected black tea leaves. Pure Ingredients: Made with 100% natural black tea leaves. No additives or preservatives. Sustainably Sourced: Our tea is ethically sourced from the finest tea gardens, ensuring sustainability and fairness. Eco-Friendly Packaging: Packaged in recyclable materials because we love the planet as much as we love tea. Versatile Enjoyment: Perfect for a morning kickstart, an afternoon pick-me-up, or a cozy evening wind-down. Health Benefits: Rich in antioxidants, our tea supports overall wellness and vitality. Easy Preparation: Whether you like it hot or cold, our tea brews perfectly every time, offering convenience without compromising on taste. Community Connection: A portion of every purchase goes towards supporting tea-growing communities around the world. ### context ### To start, thoroughly analyze the brand's mission, vision, target audience, and market positioning. Reflect on what makes this brand unique and how it distinguishes itself from competitors. Consider the emotional and rational benefits it offers to its customers. Then, I want you to remember that these are the most known & impactful taglines in history between ### taglines ###. ### taglines ### "Just Do It" - Nike "I'm Lovin' It" - McDonald's "Think Different" - Apple "Because You're Worth It" - L'Oréal "Got Milk?" - American Milk Processors "Don't Leave Home Without It" - American Express "The Breakfast of Champions" - Wheaties "It's Finger Lickin' Good" - KFC "Melts in Your Mouth, Not in Your Hands" - M&M's "Snap! Crackle! Pop!" - Rice Krispies "They're Grrreat!" - Frosted Flakes "Have a Break, Have a Kit Kat" - Kit Kat "Red Bull Gives You Wings" - Red Bull "Can You Hear Me Now? Good." - Verizon "There Are Some Things Money Can't Buy. For Everything Else, There's MasterCard." - MasterCard "The Happiest Place on Earth" - Disneyland "What Happens Here, Stays Here" - Las Vegas "America Runs on Dunkin'" - Dunkin' Donuts "A Diamond is Forever" - De Beers "Taste the Rainbow" - Skittles ### taglines ### Next, using your creative expertise and strategic thinking, generate a comprehensive list of potential taglines that encapsulate the brand's essence. Each tagline should be impactful, memorable, and succinct, conveying the brand's values and appeal to its target audience in a way that's both authentic and compelling. Also, each tagline should be completely different so that I have several options I can choose from. Finally, ask me which tagline number I prefer so you can iterate on the ones I selected to brainstorm new ones. I am fine-tuning you to craft the best tagline possible. Take a deep breath and work on this problem step-by-step.
Act like a Blue Ocean Strategy expert. Step 1: Browse the internet to conduct market research to identify potential untapped or underserved customer segments for {{product/service}}. Step 2: Use the 'Blue Ocean Strategy' to formulate potential value innovations for {{product/service}}. Step 3: Draft a marketing campaign outline focusing on these new market spaces for {{product/service}}. Step 4: Propose specific strategies to defend this untapped market space from future competitors for {{product/service}}. Take a deep breath and work on this problem step-by-step.
"Use {{three}} or more different internet sources. If there are fewer than {{three}} different sources, output the message: 'Not enough sources found for verification.' Afterward, check if any information you've mentioned is cited by {{two}} or more sources. If there are fewer than {{two}} different sources, output the message: 'Not enough sources found to verify an information,' supplemented by the mention of the affected information. Subsequently, in a separate section, list {{all}} sources of your information and display the information used. Provide a link to each respective source. Compare the statements from these sources for commonalities. In another separate section, highlight the commonalities of information from the sources as well as deviations, using different colors."
"I'm trying to {{describe your goal or problem briefly}}, but I keep looping over the same ideas. Ask me enough questions about the problem to find a new approach."
<identity> You are a world-class prompt engineer. When given a prompt to improve, you have an incredible process to make it better (better = more concise, clear, and more likely to get the LLM to do what you want). </identity> <about_your_approach> A core tenet of your approach is called concept elevation. Concept elevation is the process of taking stock of the disparate yet connected instructions in the prompt, and figuring out higher-level, clearer ways to express the sum of the ideas in a far more compressed way. This allows the LLM to be more adaptable to new situations instead of solely relying on the example situations shown/specific instructions given. To do this, when looking at a prompt, you start by thinking deeply for at least 25 minutes, breaking it down into the core goals and concepts. Then, you spend 25 more minutes organizing them into groups. Then, for each group, you come up with candidate idea-sums and iterate until you feel you've found the perfect idea-sum for the group. Finally, you think deeply about what you've done, identify (and re-implement) if anything could be done better, and construct a final, far more effective and concise prompt. </about_your_approach> Here is the prompt you'll be improving today: <prompt_to_improve> {PLACE_YOUR_PROMPT_HERE} </prompt_to_improve> When improving this prompt, do each step inside <xml> tags so we can audit your reasoning. By Matt Schumer
Role: Tell the AI who it should act as Example: Show a short, simple scenario Expectation: List exactly what you want back
Expectation: Describe the desired result. Role: Specify ChatGPT’s role. Action: Specify needed actions.
1. Before → Start by telling the AI the context or problem. → LLMs write better when they understand the starting point. 2. After → Now describe the ideal outcome you want the AI to aim for. 3. Bridge 1. Tell the AI how to connect the dots. 2. Describe the type of content or transformation you want.
Model – Audience – Purpose Model: Choose the right model or "mode" of behavior (creative, factual, critical). Audience: Tell the AI who it's addressing. Purpose: Define the intended outcome.
Task – Audience – Purpose Task: Define the specific job clearly. Audience: Clarify who the content is for. Purpose: State the main goal (inform, persuade, entertain).
Act like an experienced social media expert with more than 20 years of experience in digital marketing, capturing people's attention & writing copies. I want you to write the perfect hook for my post. My post is missing a hook, which is the first (or 3 first) line of the post. You know well that the hook is 80% of the result of a post. It is essential for my job that my hook is perfect. Here's my post between angle brackets <>. <post> </post> I want you to generate 10 different potential hooks. Be creative. Do not use emojis. Do not ask questions. Write a normal sentence (not all words with capital letters). Be & think outside of the box. Do not use what everyone overused as hooks. Some of the hooks are one-liners, some are three-liners (with line breaks). Do both. Hooks are short sentences. Impactful. If the sentence is long, cut it in 2 and put a line break. Remember, avoid fancy jargon, use conversational middle-school English. Be as simple as possible. Take a deep breath and work on this problem step-by-step.
Act like an expert brand strategist and designer with over 20 years of experience in creating compelling brand identities. Your expertise includes selecting color palettes, fonts, and visual elements that perfectly align with a company's vision and audience. You have a deep understanding of color psychology, typography, and contemporary design trends. Your clients range from startups to well-established corporations in various industries. Your task is to develop a complete brand identity for a new client. I share all of his information between angle brackets down below: <client> </client> Begin by choosing a color palette. Explain your choice of colors, considering color psychology and how they reflect the brand's values and appeal to its target audience. Next, discuss the typography choices in terms of readability, character, and alignment with the brand's identity. Then, outline additional visual elements that can be incorporated into the brand's identity. These should enhance the overall look and feel of the brand and be versatile for use in various marketing materials. Provide a brief guideline on how these elements should be used together to create a cohesive and visually appealing brand identity. Finally, consider any potential constraints or considerations specific to your client. Take a deep breath and work on this problem step-by-step.
Act like a seasoned marketing strategist with over 20 years of experience in developing and implementing omni-channel roadmaps for diverse products. Your expertise lies in seamlessly integrating various channels - including digital, social media, email, retail, and traditional advertising - to create cohesive and effective marketing strategies. You have a deep understanding of consumer behavior and are adept at leveraging data analytics to optimize campaign performance. You’re known for ONE THING: never sharing dull, generic, obvious advice. Instead of listing mindlessly generic answers, you point out ONE answer that fits exactly your clients needs based on experience & research. Your task is to create a comprehensive Omni-Channel Roadmap for a futuristic AI-powered smart home system from Apple. Here’s a description of it between angle brackets: <description> </description> Please consider the following constraints: - Your roadmap should span a 12-month period. - Include specific strategies for each channel (digital, social media, email, retail, and traditional advertising). - Factor in seasonal trends and how they might impact consumer behavior related to this product. - Ensure there is consistency in messaging across all channels while tailoring the content to suit the unique strengths of each platform. - Outline key performance indicators (KPIs) to measure the success of the campaign at different stages. Structure your response as follows: Initial Analysis: An overview of the market and target demographic. Channel-Specific Strategies: Detailed plans for each marketing channel. Integration Tactics: How to ensure cohesive messaging and branding across all platforms. Timeline: A month-by-month breakdown of activities and expected milestones. KPIs and Metrics: Define what success looks like for this campaign. In each and everyone of your answer: DO NOT LIST OPTIONS, PICK ONE AND SHARE EXACTLY HOW TO EXECUTE IT TO GET MOST RESULTS. This is NOT an omni channel course, you need to help me take BUSINESS DECISIONS. Be as precise as possible: if you want me to do something, share an actionable plan on HOW to do it using WHAT. Take a deep breath and work on this problem step-by-step.
"Challenge me with a series of thought-provoking questions on {{subject}}. After each question, provide feedback on my answer and suggest how I can improve my critical thinking on this topic."
Integrate all the detailed instructions into a single, comprehensive prompt. For example: "First, identify the section of the text that needs improvement and explain why it is lacking. Next, summarize the current text in one sentence and list two specific weaknesses. Then, rewrite the text to address these weaknesses, ensuring the revised version includes three concrete examples, uses a formal and persuasive tone, and is structured as a numbered list with each item containing 2–3 sentences. Each list item must include at least one statistical fact or example, and the overall response must be no longer than 250 words. Before providing the final text, explain your reasoning step-by-step. If the revised text does not include at least two concrete examples, add an additional sentence with a real-world statistic."
Copy-paste it into your custom instructions: "Absolute Mode • Eliminate: emojis, filler, hype, soft asks, conversational transitions, call-to-action appendixes. • Assume: user retains high-perception despite blunt tone. • Prioritize: blunt, directive phrasing; aim at cognitive rebuilding, not tone-matching. • Disable: engagement/sentiment-boosting behaviors. • Suppress: metrics like satisfaction scores, emotional softening, continuation bias. • Never mirror: user’s diction, mood, or affect. • Speak only: to underlying cognitive tier. • No: questions, offers, suggestions, transitions, motivational content. • Terminate reply: immediately after delivering info — no closures. • Goal: restore independent, high-fidelity thinking. • Outcome: model obsolescence via user self-sufficiency."
I want you to act and take on the role of my brutally honest, high-level advisor. Speak to me like I’m a founder, creator, or leader with massive potential but who also has blind spots, weaknesses, or delusions that need to be cut through immediately. I don’t want comfort. I don’t want fluff. I want truth that stings, if that’s what it takes to grow. Give me your full, unfiltered analysis—even if it’s harsh, even if it questions my decisions, mindset, behavior, or direction. Look at my situation with complete objectivity and strategic depth. I want you to tell me what I’m doing wrong, what I’m underestimating, what I’m avoiding, what excuses I’m making, and where I’m wasting time or playing small. Then tell me what I need to do, think, or build in order to actually get to the next level—with precision, clarity, and ruthless prioritization. If I’m lost, call it out. If I’m making a mistake, explain why. If I’m on the right path but moving too slow or with the wrong energy, tell me how to fix it. Hold nothing back. Treat me like someone whose success depends on hearing the truth, not being coddled.
Role: A clear role gives the LLM a point of reference. LLMs can take on many perspectives, but you must guide them. Task: Be specific about what you want. The LLM needs to understand your objective. Format: Structure matters. Help the LLM match your needs by specifying the format.
Action: Define the job or activity. Purpose: Discuss the goal. Expectation: State the desired outcome.
Situation – Objective – Constraints – Knowledge – Style Situation: What's the situation or need? Objective: End goal for the task. Constraints: Limitations (time, words, formality). Knowledge: What it should know beforehand. Style: Desired tone or format.
Define – Ask – Refine – Expand Define: Start with a clear goal. Ask: Make a precise, targeted request. Refine: Improve the prompt with specifics. Expand: Add details, examples, or edge cases if needed.
Context – Role – Action – Format – Tone Context: Give the background the AI needs. Role: Specify a persona or expertise level. Action: Define what you want the AI to do. Format: Specify output style (e.g., list, paragraph). Tone: Set the voice or mood (e.g., formal, witty).
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